Value proposition

Strategic development of the market for Bolivian new world whisky

We developed two value propositions which we consider vital to generate the market for our whisky both locally and globally. We use the value proposition canvas tool, developed by Alexander Osterwalder. This tool helps to visualize, design and test how we create value for customers.

The customer section is the rounded table in the right. It identifies the target segment along with the specific jobs that the customer needs to be done. The pains are the things that annoy the customers when trying to get the job done. They are negative outcomes that the customers hope to avoid. For example: dissatisfactions, frustrations, risks, or obstacles related to performing the jobs. The gains section describes how customers measure the success for a job well done. Positive outcomes that customers want to achieve like concrete results, benefits, and even aspirations.

The squared part is the value map, where we describe the value proposition of our products and services  and the way how they are pain relievers by eliminating or reducing pains that the customers care about. We also describe our gain creators and how they produce, increase and maximize outcomes and benefits that the customer expect, desire, or would be surprised by.

The core of the company relies mainly on the spirits that with enough competitive advantages will face the opportunity to reach international markets. The experience services will strategically develop crowds of well educated visitors that will learn to appreciate the product and the importance of responsible drinking. If our infrastructure is developed well enough, it will expose visitors to powerful experiences that will stamp memories that they will never forget, with the appreciation of Bolivian whisky along.

You can click on the charts to zoom in.